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Digital signage is the fastest-growing and most-accepted form of advertising today. In fact, in 2007 consumers rated advertising on digital signs more positively than any other medium (Online Testing eXchange study).

In determining Digital Signage ROI, some things to consider and calculate include:

How many potential customers actually open the media (a magazine, advertising flyer) your ad is in?
How many of those that do actually see YOUR ad?
How many will remember your ad, days or weeks later when they are out shopping?
How many will continue watching TV or listening to the radio to pick up that little detail they missed, like your name, address or phone number?
How many of your competitors end up in the same magazine or worse on the same page and may be running a better special?
How will you know exactly what page your ad will appear on and how many competitors are on the pages before yours?
Readers and Circulation are two entirely different things. Other forms of media like magazines will tell you that your ad will be read by say 50,000 readers, when that actually means their magazine is circulated to say 20,000 homes, because they assume 2.5 readers per household.
You can't compare the cost of a 1/4 or 1/2 page ad to a repeating, full screen multi-media ad Digital sign ads are played over and over again, thousands of times per week or month.
Consider the time wasted, waiting for your ads to be published in traditional advertising versus time spent with digital signs and calculate how many more specials and promotions you can run year round using digital signs.
Each time you change your ad or run a new one with traditional advertising, calculate the time it would have normally taken using other methods before your changes or new ads are run versus running your ads on digital signs and determine what you gained in terms of bringing customers into your store versus informing them about your sales, promotions and specials while they are already in your store.
Compare the costs you would have incurred to run varying ads using traditional advertising versus the 24-48 hour update time available to you with digital signs.